Our Thinking
These Books are the consequence of beautiful projects done, incredible people interviewed and awesome places traveled.
Not with the idea to be an author, more with the desire to synthesise the sometimes overwhelming thoughts and feelings of these experiences into practical, valuable and inspirational knowledge that shift your mind into new actions.
The Innovation of Meaning
2021
Creative Personal
Branding
2012
The Innovation of Meaning
Related Products and services:
01 — Define your Talent-Strategy Session (3 hours)
02 — Business Design Thinking / Agile Innovation Sprint (1 week)
03 — Knowledge and Energy Cultural Change Program (12-36 month)
04 — Keynote IOM - Optimal Play for a new Culture (30 min + Q&A)
In his second book after the international longseller Creative Personal Branding, Jürgen Salenbacher shares his personal desire to design a new culture for teams, organisations and society with the aim of innovating meaning for all participants.
He reflects on how economic, social and organisational anomalies and the traditional mechanistic mental world view, combined with the rise of algorithms and tech, is feeding our monkey mind.
The ‘Innovation of Meaning’, for him the only way forward, is full of personal stories and inspiring examples from all around the world. It addresses critical questions which aim to increase a person’s self-awareness and offer practical guidance for working towards a new culture.
‘It's like a bowl of mind candy that you keep on dipping into until it's finished.'
Lisa Larson - Women in Peace and Security Fellow, Geneva Center for Security Policy
Brand Designer: Simon Hüsler.
Designer: Ari Motomiya
INNOVATION OF MEANING - Optimal Play For A New Culture ISBN-13: 978-84-09-22687-0
Categories: Organisational Learning / Workplace Culture / Creative Leadership • Copyright © 2021 Jürgen Salenbacher
Language Editions: English
Creative Personal Branding
Related Products and services CPB (Creative Personal Branding):
01 — Deep Dive Session ‘What’s next?’ (3 hours)
02 — ‘CPB Signature Brand-Strategy Coaching Program’ (3 month)
03 — C-Suite Advisory Board Program (12-36 month)
04 — Keynote CPB - ‘Your Strategy springs out of your Personality’ (30 min + Q&A)
After eight years work with Creative Personal Branding Jürgen Salenbacher has encapsulated its ideas and methods in a book. Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.
‘It’s very personal, highly accessible, elegantly designed and invaluable as a navigational guide through our current whirlpool of shifting realities.’
Kathryn Best, Author of ‘Wellbeing by Design’
Editor: Vicky Hayward
Book Designer: Simon Hüsler
Creative Personal Branding ISBN-13. 978-84-613-8596-9.
Categories: Education / Personal / Marketing.
The Book, now in its fifth edition by BIS Publishers in Amsterdam, has been sold more than 40.000 times to more than 90 countries.
Language Editions: English / Spanish / Russian / Ukrainian
The Creative Personal Branding Canvas Online Course
Related Products and services CPB-Canvas:
01 — Deep Dive Session ‘Canvas Session ’ (3 hours)
02 — Masterclass (1,5 days)
03 — ‘CPB-U Online Course’ (3 month)
The Creative Personal Branding® Canvas Online Course helps you to develop creative leadership, get an overview of your current professional and personal life situation and help you to evaluate it. By working with this canvas you can identify your goals and actions needed to achieve them. This is a tool that helps you to use your unique knowledge and experience to find new ideas and strategies to implement them.
‘Thanks for a great learning experience, I highly recommend this course, learned a lot about myself, very transformative, and next level ready.
Emerald, Student
How to use
Step 1 — Prepare & Answer
Prepare yourself to be in a right mood, be attentive but not tensioned (e.g. put your favorite music, meditate) and answer honestly the questions of the canvas without overthinking them. Write the questions down on the post-its and put them on the canvas. You can work with colors, e.g.
Step 2 — Identify Pain Points
After having given yourself some time to reflect, identify your pain points, i.e. boxes you left out or did not see clear, and go over them again finding new options. Write them down on post-its.
Step 3 — Share it in a Three-Person Coaching
Share your answer in a three-person coaching by inviting persons you respect. The Coachee: presents your canvas so if it was her/his own. The Coach: questions and listens, summarizing. The Observer: writes down notes on presentation and coaching skills, pitfalls and pain points.
Repeat the session changing the roles. But most important, enjoy it.
Where to buy the books and canvas in Barcelona
Laie La Pedrera
Passeig de Gràcia 92
www.laie.es/lapedrera
Laie CCCB
Montalegre 5
www.laie.es/cccb
Come in
c/Balmes 129 9 bis
www.libreriainglesa.com
Laie MACBA
Placa de Angels 1
www.laie.es/macba
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