Thinking (Backup)

Our Thinking

These Books are the consequence of beautiful projects done, incredible people interviewed, awesome places traveled.

Not with the idea to be an author, more with the desire to synthesise the sometimes overwhelming thoughts and feelings of these experiences into practical, valuable and inspirational knowledge that shift your mind into new actions.

In his second book after the international longseller Creative Personal Branding, Jürgen Salenbacher shares his personal desire to design a new culture for teams, organisations and society with the aim of innovating meaning for all participants.

He reflects on how economic, social and organisational anomalies and the traditional mechanistic mental world view, combined with the rise of algorithms and tech, is feeding our monkey mind.

The ‘Innovation of Meaning’, for him the only way forward, is full of personal stories and inspiring examples from all around the world. It addresses critical questions which aim to increase a person’s self-awareness and offer practical guidance for working towards a new culture.

Brand Designer: Simon Hüsler.                                             Designer: Ari Motomiya

INNOVATION OF MEANING - Optimal Play For A New Culture
ISBN-13: 978-84-09-22687-0
Categories: Organisational Learning / Workplace Culture / Creative Leadership Copyright © 2021 Jürgen Salenbacher

Language Editions: English

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After eight years work with Creative Personal Branding Jürgen Salenbacher has encapsulated its ideas and methods in a book. Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively. Branding practises, he suggests, can help us, but we also need to cultivate creative thinking.

Editor: Vicky Hayward
Book Designer: Simon Hüsler

Creative Personal Branding
ISBN-13. 978-84-613-8596-9.
Categories: Education / Personal / Marketing.

The Book, now in its fifth edition by BIS Publishers in Amsterdam, has been sold more than 40.000 times to more than 90 countries. 

Language Editions:                            English / Spanish / Russian / Ukraine

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The Creative Personal Branding® Canvas helps you to develop creative leadership, get an overview of your current professional and personal life situation and help you to evaluate it. By working with this canvas you can identify your goals and actions needed to achieve them. This is a tool that helps you to use your unique knowledge and experience to find new ideas and strategies to implement them.

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Step 1 — Prepare & Answer
Prepare yourself to be in a right mood, be attentive but not tensioned (e.g. put your favorite music, meditate) and answer honestly the questions of the canvas without overthinking them. Write the questions down on the post-its and put them on the canvas. You can work with colors, e.g.

Step 2 — Identify Pain Points
After having given yourself some time to reflect, identify your pain points, i.e. boxes you left out or did not see clear, and go over them again finding new options. Write them down on post-its.

Step 3 — Share it in a Three-Person Coaching
Share your answer in a three-person coaching by inviting persons you respect.

The Coachee: presents your canvas so if it was her/his own. The Coach: questions and listens, summarizing. The Observer: writes down notes on presentation and coaching skills, pitfalls and pain points.

Repeat the session changing the roles. But most important, enjoy it.