CPB-lab is a coaching brand built to accompany the c-suite, founders and creative leaders intellectually and emotionally through contemporary work & life

Book Your Free 20-min Discovery Session

We are focusing on the human side of business,

on the human quality of relationships to collaborate and succeed.

How We Do It

Discover the essence of Creative Personal Branding in just 55 seconds. At CPB-Lab, we help visionary leaders, entrepreneurs, coaches, and creative professionals build authentic personal brands and sustainable businesses—without losing their soul.

Jürgen Salenbacher Transformation Strategist
Book 'Innovation of Meaning' about decentralisation, facilitation and sustainability
soul sight cultural workshop day on self-leadership, self-management, self-care with MyBikePlan.ch start-up in Zurich
Business Design Thinking Workshop with METK in Munich and Zurich on the Question Zero exercise.
First Workshop with client ewz on 'Business Design Thinking' at ewz-Unterwerk Selnau before it turned into Kraftwerk collaboration and innovation space.
'Business Design Thinking' Workshop with METK at its beyond academy in Munich.
Keynote talk on 'creativity as the engine for the modern entrepreneur' at the 'Conscious Initiative Conference' in Tallin / Estonia.
'Creative Personal Branding' Workshop on 'What's next? - Your Strategy Springs Out Of Your Personality' at IED Barcelona
Documentation on the Business Design Thinking Project to foster innovative new business models for utility company ewz in Zurich.

We offer personalised and measurable coaching programs, aligned with your business goals.

Discover Our Offering
Personal Coaching 1-to-1 Jürgen Salenbacher

Personal Coaching

#PersonalisedAttention #ConfidenceBuilding #Accountability #HighPerformanceMindset #PersonalBrandingPositioning

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Teamwork Coaching

Teamwork Coaching

#TeamAlignment #SharedVision #ConflictResolution #CommunicationSkills #AgileInnovation #EnhancedProductivity

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Organisation Coaching

Organisation Coaching

#ChangeManagement #CultureTransformation #TalentAndLeadershipDevelopment #DiversityAndInclusion #Innovation

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Jürgen Salenbacher fireside talk at EA business school

Talent Sourcing

#TopTalentAcquisition #CostEffective #SuccessionPlanning #WiderTalentPool #EnhancedProductivity #IndustryLeadership

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Jurgen Salenbacher Keynote on Creativity

Keynote Speaking

#ThoughtLeadership #ActionableInsights #EngagingStorytelling #InspirationAndMotivation #Innovation

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Transform Your Vision into Action

Get Your Free CPB Canvas Below:

We coach to design a sustainable life-work business model for you, and your business.

CPB Transformation model sustainable personal business model by Jürgen Salenbacher

Our Thinking

These Books and the Canvas are the consequence of beautiful projects done, incredible people interviewed, awesome places traveled.

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Book Cover Creative Personal Branding

Creative Personal Branding

A unique resource of insights, graphics and challenging assignments for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions. 

#TheStrategyToAnswerWhat’sNext #CreativeThinking #PersonalDevelopment #GrowthMindset #Positioning

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Book Cover Innovation of Meaning

The Innovation of Meaning

Full of personal stories and inspiring examples from all around the world. It addresses critical questions which aim to increase a person’s self-awareness and offer practical guidance for working towards a new culture of teams and organisations.

#OptimalPlayForANewCulture #Facilitation #Decentralisation #Sustainability #Transformation

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Canvas Cover Creative Personal Branding

The Canvas - CPB-University

The CPB-Canvas online course for freelancers, coaches and entrepreneurs helps you to develop creative leadership, get an overview of your current professional and personal life situation and help you to evaluate it.

#PersonalBrandingStrategy #Profiling #Positioning #Growth #PersonalBusinessModel

Enrol and Transform Now

Mindset Coaching

We develop people into highly effective and inspiring leaders, resilient and thriving teams and customer-centric organisations.

Let's Work Together: Book Your Free Discovery Call

Welcome to CPB-lab by Jürgen Salenbacher, a smart learning laboratory based in Barcelona offering books, coaching and facilitation for teams and organisations as well as keynote talks and talent sourcing.

Values create Value

We believe that flat hierarchies need much more depth in terms of conversation, and that value-creation comes from appreciation.

  • Isabelle Andrieu Testimonial for Jürgen Salenbacher

    “I have been working with Jürgen for more than a year now. Jürgen has been such a great help for me, he is a true expert, providing such amazing clarity and a sense of perspective to all things I exposed to him.”

    Isabelle Andrieu

    Co- founder & Chairwoman at Translated / CEO at Pi School | Investor

  • Noemi Rom Testimonial for Jürgen Salenbacher

    “Jürgen is an excellent advisor, trainer and coach. In his role as a strategic innovation partner he guided our team and our company across the organisation. In his capacity as a trainer he orchestrated company wide trainings and did an excellent job in setting the base for the digital transformation journey.”

    Noemi Rom

    Digital Innovation Consulting Singapore | Former Head of Innovation ewz Zurich

  • Alexa Dehmel Testimonial for Jürgen Salenbacher

    “Last year I found myself in a life situation that shook all my important pillars. Through the coaching with Jürgen, it was possible for me to rebuild and consolidate these pillars and to regain quality of life in all my areas this year. I am infinitely grateful to him, because I know that without his targeted support I would not be where I am today. ”

    Alexa Dehmel

    Expert in Performance Sports Clothing and Workwear Design | Munich

You belong here

Advocating for creative communities and
entrepreneurs since 2010

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